The Middle East Unveiled
Published on 21. July 2010
Book
Paperback/Softback
368 pages
978-1-84528-416-9 (ISBN)
Description
Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation.
Reviews / Votes
'Donna has sucessfully managed to encapsulate her knowledge and experiences in this great little publication. It is current, comprehensive and most importantly useful. A 'must-have'for anyone looking to better their understanding of working in the region.' Cultural Diversity. 'This unvaluable guide helps readers develop and hone skills to handle any business situation and will prepare you for a successful trip to the Middle East and open many a door once you land. The chapters are brief, meaning the book can be used for quick reference.' www.gulfnews.com.More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Little, Brown Book Group
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 24 mm
Weight
664 gr
ISBN-13
978-1-84528-416-9 (9781845284169)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Person
Donna Marsh first travelled to the Middle East in 1978. She has worked as a businesswoman in her own right for much of her 30 year career in corporate sales, marketing and new business development roles in the fields of banking and information technology, travelling throughout the Levant, Egypt and the Gulf Countries, including Saudi Arabia. As founder of Culture Unveiled, she now provides cross cultural business consultancy services to professionals in a variety of multinational corporate and governmental organisations. www.cultureunveiled.com
Content
Introduction; 1. Culture, Stereotypes and Generalisations; 2. Defining the Middle East; 3. An Introduction To Islam; 4. Islam and Business; 5. Other Religions and Business; 6. Safety and Security; 7. Business Travel To and Within The Middle East; 8. Clothing and Dress Codes; 9. Ready For Business; 10. Meeting and Greeting; 11. Taboos; 12. Attitudes To Western Business People; 13. Communicating in The Middle East; 14. Getting Down To Business; 15. Business and Socialising; 16. Getting Results; 17. Free Time; 18. Is Working in The Middle East For Me?; 19. Finally; Recommended Reading; Useful Websites; Glossary Of Arabic Terms; Index; About The Author.