
Professional Writing
The Complete Guide to Business, Industry and IT
Sky Marsen(Author)
Palgrave MacMillan (Publisher)
Published on 6. December 2002
Book
Paperback/Softback
256 pages
978-1-4039-0418-8 (ISBN)
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Description
This text provides an analytical introduction to professional writing for different media. It covers topics from management, journalism to public relations. By using both theory and practice in an accessible way, this book assists students and professionals to communicate effectively in different written formats. The book covers a broad range of areas of concern for writers, from sentence structure to final delivery copy. It is a compact, comprehensive and up to date guide for professional writing, offering valuable tips for both print and electronic media.
More details
Language
English
Place of publication
Gordonsville
United States
Publishing group
Palgrave USA
Target group
College/higher education
Illustrations
references, bibliography
Dimensions
Height: 216 mm
Width: 138 mm
Weight
322 gr
ISBN-13
978-1-4039-0418-8 (9781403904188)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Sky Marsen
Professional Writing
Book
09/2007
2nd Edition
Palgrave Macmillan
€18.56
Article exhausted; check for reprint
Person
SKY MARSEN is Lecturer in Applied Linguistics at Victoria University of Wellington, New Zealand. She has international experience in professional writing, in both academic and corporate environments. She has designed and taught courses in communications and writing in Australia, New Zealand and the US. Also, she has worked as a trade journalist, and as technical writing project manager at IBM.
Content
Overview - Setting the Stage for Writing - Analyzing and Managing Information - Object Reasoning - Choosing Style and Presentation - Constructing Sentences - Distributing Information: Paragraphs and Sections - Writing Complete Documents: Reports, Letters, Memos and Email - Promoting: Business Journalism and Advertising - Writing for the Digital Media - Applying for Jobs - References - Bibliography - -