Planning the Corporate Reputation (RLE Marketing)
1st Edition
Published on 17. December 2015
Book
Paperback/Softback
204 pages
978-1-138-99497-3 (ISBN)
Description
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 11 mm
Weight
322 gr
ISBN-13
978-1-138-99497-3 (9781138994973)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
08/2014
1st Edition
Routledge
€215.41
Shipment within 10-20 days
Person
Multivolume collection by leading authors in the field
Content
1. Who Needs A Reputation? - Corporate Objectives 2. Nobody Listens to Me - Communication 3. Don't Do That - Motivation 4. Gain Respect - Corporate Relations 5. You Open the Door to A Friend - Market Relations 6. Make Friends With The Neighbours - Community Relationships 7. Happy Family! - Industrial Relations 8. Be A Good Citizen - Business Relations 9. A Citizen of The World - International Relationships 10. See Yourself - Corporate Identity 11. As Others See You - Market Research 12. Control Yourself - Managing the Corporate Reputation