Marketing and Selling

Workbook Introduction: ILM Study links; Links to ILM qualifications; Links S/NVQs in Management; Workbook objectives; Activity planner; Understanding the market: Introduction; The market and competition; Product life-cycles; The marketing approach; Summary; The marketing mix: Introduction; The elements of the marketing mix; Product quality; Maintaining customer satisfaction; The people factor in the marketing mix; Summary; Analysing the market: Introduction; Recognizing the need for change; PESTLE analysis; Market segmentation; SWOT analysis; The marketing plan; Summary; Getting the price, place and promotion right: Introduction; The right price; The right place; The right time; The right promotion; Summary; Performance checks; Reflect and review.