Smart Things to Know About Marketing
Published on 27. November 2000
Book
Paperback/Softback
XII, 348 pages
978-1-84112-095-9 (ISBN)
Description
An introduction to both the basics and the new developments in marketing. The book offers non-marketeers advice and experience from insiders in the industry.
More details
Other editions
New editions
John Mariotti
Smart Marketing
Book
08/2004
Capstone Publishing Ltd
Unfortunately, price unknown
Article is exhausted; no reprint
Content
What is Smart?; Preface; Smart People to Have on Your Side; The Five Smartest Things to Know about Marketing; Prologue; MARKETING AND THE BUSINESS; The Past and Present of Marketing; Marketing and Strategy; Defining Marketing and Creating the Marketing Plan; THE FUNDAMENTALS; The Basics of Marketing; Advertising, Selling, and Fulfillment; THE DEFINING MARKETS; Industrial Marketing; Consumer Marketing; TRENDS THAT ARE SHAPING MARKETING; Marketing and the Monster ; The Globalization of Marketing; Marketing Relationships; The Future: Marketing in the New Economy; Bibliography; Index.