Marketing Express
2nd Edition
Published on 24. February 2006
Book
Paperback/Softback
122 pages
978-1-84112-704-0 (ISBN)
Unfortunately, price unknown
Article is exhausted; no reprint
Description
Marketing express is the fast-track route to mastering all aspects of marketing.
It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.
It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.
It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work."
Marketing express gets straight to the essentials so you can read up and act.fast.
It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.
It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.
It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work."
Marketing express gets straight to the essentials so you can read up and act.fast.
More details
Product info
PB
Edition
2., Auflage
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
New edition
Dimensions
Height: 19.8 cm
Width: 12.9 cm
Thickness: 1 cm
Weight
123 gr
ISBN-13
978-1-84112-704-0 (9781841127040)
Schweitzer Classification
Other editions
Previous edition
Book
12/2001
Capstone Publishing Ltd
€28.65
Article exhausted; check for reprint
Person
John Mariotti is an internationally recognised executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing.
Content
01 Introduction.
02 Definition of Terms.
03 The Evolution of Marketing.
04 The E-Dimension.
05 The Global Dimension.
06 The State of the Art.
07 In Practice.
08 Key Concepts and Thinkers.
09 Resources.
10 Ten Steps to Making it Work.
Frequently Asked Questions (FAQs).
Index.
02 Definition of Terms.
03 The Evolution of Marketing.
04 The E-Dimension.
05 The Global Dimension.
06 The State of the Art.
07 In Practice.
08 Key Concepts and Thinkers.
09 Resources.
10 Ten Steps to Making it Work.
Frequently Asked Questions (FAQs).
Index.