Competing with Information
A Manager's Guide to Creating Business Value with Information Content
Published on 20. April 2000
Book
Hardback
X, 342 pages
978-0-471-89969-3 (ISBN)
Description
In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company's performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of 'strategic information alignment,' this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world's leading global companies every day, this book provides managers with the mindset and guidance to leverage the company's capabilities to use and manage information to create business value.
Reviews / Votes
" Competing with Information is a useful handbook for anyone utterly confused by, or just interested in getting to grips with, the whole area of information and knowledge management." --Sunday Business Post, 16th July 2000More details
Product info
gebunden
Series
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 25 mm
Weight
731 gr
ISBN-13
978-0-471-89969-3 (9780471899693)
Schweitzer Classification
Person
Don Marchand, International Institute of Management Development (IMD), Lausanne, Switzerland
IMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News & World Report in 1997 as one of the world's most eminent business schools.
IMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News & World Report in 1997 as one of the world's most eminent business schools.
Content
Foreword
Preface
Acknowledgements
Part One Competing with Information - A Role for Every Manager
1 Why Information is the Responsibility of Every Manager
Donald Marchand
2 Creating Business Value with Information
Donald Marchand
Part Two Putting Information to Work
Section A Adding Value with Customers
3 Using Information to Bond with Customers
Jacques Horovitz
4 Information as a Service to the Customer
Jacques Horovitz
5 Releasing the Power of Market Sensing
Sean Meehan
6 Decisions at the Speed of Light - The Impact of Information Technology
John Walsh
Section B Creating New Reality
7 From Information to Knowledge - How Managers Learn
Xavier Gilbert
8 From Information and Knowledge to Innovation
Jean-Philippe Deschamps
Section C Reducing Costs
9 Co-configuration: Efficient Personalization through Information and IT
Andrew Boynton and Bart Victor
10 Using Information for Strategic Cost Reduction
Robert Howell
Section D Minimizing Risks
11 Information and the Management of Risk
Stewart Hamilton
12 Controlling Risks
Stewart Hamilton
Part Three How your Company can Compete with Information
13 Competing with Information - a Diagnostic for Managers
Donald Marchand
14 Open Company Values: Transforming Information into Knowledge-Based Advantages
Piero Morosini
15 The New Wave of Business Process Redesign and IT in Demand and Supply Chain Management
Donald Marchand
16 The IT Advantage: Competing Globally with Business Flexibility and Standardization
Donald Marchand
17 Building E-Commerce Capabilities: the Four-Net Challenge
Donald Marchand
Contributors
Index