
How Strong Is Your Firm's Competitive Advantage
Daniel Marburger(Author)
Business Expert Press
2nd Edition
Published on 30. September 2015
Book
Paperback/Softback
148 pages
978-1-63157-367-5 (ISBN)
Description
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability.
Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.
This book brings microeconomic theory into the world of the business manager rather than the other way around. The author expounds on microeconomic theory, enabling economists to take the knowledge back to the office and apply it.
Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.
This book brings microeconomic theory into the world of the business manager rather than the other way around. The author expounds on microeconomic theory, enabling economists to take the knowledge back to the office and apply it.
More details
Edition
Second Edition
Language
English
Place of publication
Sterling Forest
United States
Target group
Professional and scholarly
Edition type
New edition
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 9 mm
Weight
242 gr
ISBN-13
978-1-63157-367-5 (9781631573675)
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Schweitzer Classification
Person
Daniel Marburger, Arizona State University.