Making Sense of Strategy
Published on 6. March 2002
Book
Hardback
108 pages
978-0-8144-7156-2 (ISBN)
Description
Aimed at strategic planners, chief executives and mid-level to senior managers, this volume spells out the questions that need to be asked about strategy and offers 10 principles that every organization and its people should adopt. It aims to provide the tools needed to develop core business strategies and create profit.
More details
Language
English
Place of publication
New York
United States
Illustrations
Illustrations
Dimensions
Height: 200 mm
Width: 165 mm
Thickness: 15 mm
Weight
270 gr
ISBN-13
978-0-8144-7156-2 (9780814471562)
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Schweitzer Classification
Person
Manning is an independent consultant on competitive strategy and change management. Previously he was Chairman and CEO of the McCann-Erickson advertising agency in South Africa and head of marketing for Coca-Cola Export Corporation in Southern and Central Africa.