Persuade People with Your Writing
Write copy, emails, letters, reports and plans to get the results you want
Published on 28. December 2012
Book
Paperback/Softback
192 pages
978-1-4441-7676-6 (ISBN)
Description
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
More details
Language
English
Place of publication
United Kingdom
Publishing group
John Murray Press
Product notice
Paperback (UK-B)
Dimensions
Height: 383 mm
Width: 161 mm
Thickness: 17 mm
Weight
162 gr
ISBN-13
978-1-4441-7676-6 (9781444176766)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Karen Mannering
Persuade People with Your Writing
Write copy, emails, letters, reports and plans to get the results you want
E-Book
12/2012
Teach Yourself Books
€3.99
Available for download
Person
Karen Mannering has twenty years experience as a professional writer. She has studied the psychology of persuasion in-depth, and helped thousands of people to become more persuasive in business and personal situations.
Content
: Breaking through the myth barrier
:
Breaking through the myth barrier
: The new truths
: The new truths
: Having a focus and an endgame
: Having a focus and an endgame
: The power of listening
: The power of listening
: Persuasive language
: Persuasive language
: Timing
: Timing
: Presenting a cohesive argument
: Presenting a cohesive argument
: Producing sales copy
: Producing sales copy
: Fundraising and sponsorship
: Fundraising and sponsorship
: Complaints that get results
: Complaints that get results
:
Breaking through the myth barrier
: The new truths
: The new truths
: Having a focus and an endgame
: Having a focus and an endgame
: The power of listening
: The power of listening
: Persuasive language
: Persuasive language
: Timing
: Timing
: Presenting a cohesive argument
: Presenting a cohesive argument
: Producing sales copy
: Producing sales copy
: Fundraising and sponsorship
: Fundraising and sponsorship
: Complaints that get results
: Complaints that get results