
Helvetica forever
Story of a Typeface
Lars Müller Publishers
1st Edition
Published in February 2026
Book
Paperback/Softback
160 pages
978-3-03778-814-1 (ISBN)
Description
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity - a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers.
More details
Language
English
Place of publication
Zürich
Italy
Target group
Professional/practitioner
Edition type
New edition
Illustrations
150
128 Illustrations
Dimensions
Height: 240 mm
Width: 174 mm
Thickness: 15 mm
Weight
544 gr
ISBN-13
978-3-03778-814-1 (9783037788141)
Schweitzer Classification
Other editions
Previous edition

Book
04/2011
2nd Edition
Lars Müller Publishers
€30.00
Article exhausted; check for reprint
Persons
Lars Müller was born in Oslo 1955 and has been living in Switzerland since 1963. After doing his apprenticship as a graphic designer, and years of apprenticeship and travel in the USA and Holland, he opened a studio in Baden in 1982. In 1983, Lars Müller began publishing books on typography, design, art photography, and architecture.