How to Sell Stacks & Stacks of Anything

From ideas and values, to skills, goods and services, we're all involved in selling - everyday. In this guide salesman and marketer Doug Malouf shares his secrets for success. Written in an accessible style, with anecdotes and illustrations, the book aims to demystify the process of successful selling and teach us how to overcome the fears and obstacles that prevent us from reaching our potential. By following Doug's eight easy-to-follow steps in the sales cycle you should be able to: adjust your mindset for success; conquer baseless fears and motivate yourself; give yourself an edge by using modern technology; close deals so that everyone wins; and implement effective after-sales service. In this second edition, Doug Malouf tells you how to achieve the positive mindset that builds trust and lasting selling relationships: the basis for any successful career. By rejecting negative stereotypes, we find that we too can sell.