Direct Mail Magic
A Practical Guide to Effective Direct Mail Advertising
Published on 1. February 1991
Book
Paperback/Softback
88 pages
978-1-56052-075-7 (ISBN)
Description
This book is excellent for anyone who wants to promote a product or service by mail.
More details
Series
Language
English
Place of publication
Boston, MA
United States
Publishing group
Cengage Learning, Inc
Dimensions
Height: 254 mm
Width: 203 mm
Weight
227 gr
ISBN-13
978-1-56052-075-7 (9781560520757)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction Part 1: Develop a Direct Mail Strategy Part 2: Develop Your Creative Approach Part 3: Put It All Together Part 4: Results Make the Difference Appendix A: Postal Regulations for Third-Class Mail