Direct Mail Action Guide
Published on 29. March 1992
Book
Paperback/Softback
80 pages
978-0-7494-0569-4 (ISBN)
Description
This is an introduction to the complexities of direct mail which explains how mail marketing can improve business. It covers list procurement, creating a package, test mailings and assessing the results. Post Office services for direct mailings are described in detail.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Illustrations
further reading list
Dimensions
Height: 215 mm
Width: 170 mm
Weight
122 gr
ISBN-13
978-0-7494-0569-4 (9780749405694)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Develop a direct mail strategy; finalize your list; testing and budgeting; develop your creative approach; put it all together; results make the difference.