Moonpie
Biography of an Out-of-this-world Snack
Published on 30. June 2007
Book
Paperback/Softback
200 pages
978-0-8130-3157-6 (ISBN)
Description
This title is featured on the ""Food Network"" and selected as a recommended non-fiction read by the Atlanta Constitution. In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence - and anecdotes by aficionados from across the South - ""MoonPie"" is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.
Reviews / Votes
A self-described MoonPie addict, Magee shares MoonPie memories and takes readers back in time on the production line. - Charlotte Observer ""Magee has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection.... Essential reading."" - Library Journal ""Magee brings to the popular pies the same blend of mystique and marketing, of consumers and company, that has characterized his books about other American icons."" - Chattanooga Free Press ""As whimsical as a banana MoonPie... a very sweet tribute to a sweet treat."" - Southern Food & Beverage Museum Newsletter ""How two cookies and some marshmallow went from portable miner's snack to Southern icon is a story of perseverance, luck, economics, loyalty, and a remarkably simple business plan."" - Memphis Flyer ""A look at the business inside of a business - in a style that's a bit different."" - Oxford (Mississippi) EagleMore details
Language
English
Place of publication
Florida
United States
Illustrations
illustrations
Dimensions
Height: 192 mm
Width: 161 mm
Thickness: 12 mm
Weight
250 gr
ISBN-13
978-0-8130-3157-6 (9780813031576)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
David Magee is an award-winning columnist for the Chattanooga Times Free Press and the founder of Jefferson Press. He is the author of numerous books, including Turnaround: How Carlos Ghosn Rescued Nissan, The John Deere Way: Performance That Endures, Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker, and Endurance: Winning Life's Majors the Phil Mickelson Way.