
Visual Communication
David Machin(Editor)
De Gruyter Mouton (Publisher)
1st Edition
Published on 30. April 2014
Book
Mixed media product
XII, 756 pages
978-3-11-220379-8 (ISBN)
Article exhausted; check different version
Description
The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory.The volumehas a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis.The chapters are all written by quality theorists and researchers, with a view thattheresearchshould be accessible to non-specialists in their own field while at the same time maintaining a high quality of work.The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.
More details
Series
Language
English
Place of publication
Berlin/Boston
Germany
Publishing group
de Gruyter Mouton
Target group
US School Grade: College Graduate Student
Illustrations
Includes a print version and an ebook
Dimensions
Height: 24 cm
Width: 17 cm
ISBN-13
978-3-11-220379-8 (9783112203798)
Schweitzer Classification
Other editions
Additional editions

David Machin
Visual Communication
E-Book
04/2014
1st Edition
De Gruyter Mouton
€280.00
Available for download

David Machin
Visual Communication
E-Book
04/2014
1st Edition
De Gruyter Mouton
€280.00
Available for download

Book
03/2014
1st Edition
De Gruyter Mouton
€280.00
Shipment within 7-9 days
Person
David Machin, Cardiff University, Wales, Great Britain.