Price Management
Published on 31. January 2013
Book
Paperback/Softback
156 pages
978-0-7021-9789-5 (ISBN)
Description
As the general public has become more aware of pricing and the pricing actions of organisations in recent years, the focus on pricing as a marketing decision area has intensified. Price management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order for them to achieve their marketing and organisational goals.
More details
Language
English
Place of publication
Kenwyn
South Africa
Publishing group
Juta & Company Ltd
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-7021-9789-5 (9780702197895)
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Schweitzer Classification
Person
Ricardo Machado is a senior lecturer at the University of South Africa (Unisa). His main areas of interest are customer service, strategic marketing, sales management and marketing. He has contributed to various academic books on marketing and related business texts.
Content
The nature and role of pricing in the organisation; value; the role of price in the marketing mix; the pricing model; identify pricing constraints; estimating demand and revenue relationships; pricing objectives; selecting an approximate price level; setting the list or quoted price; adjustments to the list (or quoted) price.