Health Promotion Practice
Published on 16. October 2006
Book
Paperback/Softback
256 pages
978-0-335-21840-0 (ISBN)
Description
This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:
Motivational interviewing
Theatre
Mass media
Social marketing
Community development
Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.Series Editors: Rosalind Plowman and Nicki Thorogood.
Motivational interviewing
Theatre
Mass media
Social marketing
Community development
Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.Series Editors: Rosalind Plowman and Nicki Thorogood.
More details
Language
English
Place of publication
Milton Keynes
United Kingdom
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 95 mm
Width: 67 mm
Thickness: 6 mm
Weight
1 gr
ISBN-13
978-0-335-21840-0 (9780335218400)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine
Associate Director for Development at the National Institute for Health and Clinical Excellence
Associate Director for Development at the National Institute for Health and Clinical Excellence
Content
Overview of the book
Part one: The groundwork
Developing a programmatic approach to health promotion
Needs assessment
Reviewing the evidence base for health promotion planning
Part two: Choosing approaches and methods
Cognitive behavioural approaches to health promotion
Motivational interviewing in health promotion
Theatre in health promotion
Peer education
Mass media campaigns
Media advocacy
Social marketing
Community development
Developing healthy settings
Healthy public policy
Part three: Delivery and reflection
Project planning and budgeting
Evaluating health promotion
Transfer and scale-up of health promotion interventions
Glossary
Index
Part one: The groundwork
Developing a programmatic approach to health promotion
Needs assessment
Reviewing the evidence base for health promotion planning
Part two: Choosing approaches and methods
Cognitive behavioural approaches to health promotion
Motivational interviewing in health promotion
Theatre in health promotion
Peer education
Mass media campaigns
Media advocacy
Social marketing
Community development
Developing healthy settings
Healthy public policy
Part three: Delivery and reflection
Project planning and budgeting
Evaluating health promotion
Transfer and scale-up of health promotion interventions
Glossary
Index