
The Big Time
How the 1970s Transformed Sports in America
Michael Maccambridge(Author)
Grand Central Publishing
Published on 26. October 2023
Book
Hardback
496 pages
978-1-5387-0669-5 (ISBN)
Description
"Indispensable history." -Sally Jenkins, bestselling author of The Right Call
Every decade brings change, but as Michael MacCambridge chronicles in THE BIG TIME, no decade in American sports history featured such convulsive cultural shifts as the 1970s. So many things happened during the decade-the move of sports into prime-time television, the beginning of athletes' gaining a sense of autonomy for their own careers, integration becoming-at least within sports-more of the rule than the exception, and the social revolution that brought females more decisively into sports, as athletes, coaches, executives, and spectators.
More than politicians, musicians or actors, the decade in America was defined by its most exemplary athletes. The sweeping changes in the decade could be seen in the collective experience of Billie Jean King and Muhammad Ali, Henry Aaron and Julius Erving, Kareem Abdul-Jabbar and Joe Greene, Jack Nicklaus and Chris Evert, among others, who redefined the role of athletes and athletics in American culture. The Seventies witnessed the emergence of spectator sports as an ever-expanding mainstream phenomenon, as well as dramatic changes in the way athletes were paid, portrayed, and packaged.
In tracing the epic narrative of how American sports was transformed in the Seventies, a larger story emerges: of how America itself changed, and how spectator sports moved decisively on a trajectory toward what it has become today, the last truly "big tent" in American culture.
Every decade brings change, but as Michael MacCambridge chronicles in THE BIG TIME, no decade in American sports history featured such convulsive cultural shifts as the 1970s. So many things happened during the decade-the move of sports into prime-time television, the beginning of athletes' gaining a sense of autonomy for their own careers, integration becoming-at least within sports-more of the rule than the exception, and the social revolution that brought females more decisively into sports, as athletes, coaches, executives, and spectators.
More than politicians, musicians or actors, the decade in America was defined by its most exemplary athletes. The sweeping changes in the decade could be seen in the collective experience of Billie Jean King and Muhammad Ali, Henry Aaron and Julius Erving, Kareem Abdul-Jabbar and Joe Greene, Jack Nicklaus and Chris Evert, among others, who redefined the role of athletes and athletics in American culture. The Seventies witnessed the emergence of spectator sports as an ever-expanding mainstream phenomenon, as well as dramatic changes in the way athletes were paid, portrayed, and packaged.
In tracing the epic narrative of how American sports was transformed in the Seventies, a larger story emerges: of how America itself changed, and how spectator sports moved decisively on a trajectory toward what it has become today, the last truly "big tent" in American culture.
More details
Language
English
Place of publication
United States
Target group
College/higher education
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 231 mm
Width: 160 mm
Thickness: 43 mm
Weight
726 gr
ISBN-13
978-1-5387-0669-5 (9781538706695)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
10/2023
Grand Central Publishing
€12.99
Available for download
Person
Michael MacCambridge is an author, journalist and TV commentator, whose books have included the acclaimed America's Game: The Epic Story of How Pro Football Captured A Nation and Chuck Noll: His Life's Work. For eight years a columnist and critic at the Austin American-Statesman, MacCambridge was later a contributor to A New Literary History of America, and his work has appeared in the New York Times, the Wall Street Journal, the Washington Post, Sports Illustrated, and GQ. The father of two children, Miles and Ella, he lives in Austin.