
Marketing in easy steps
Catriona MacKay(Author)
In Easy Steps Limited (Publisher)
Published on 15. July 2011
Book
Paperback/Softback
192 pages
978-1-84078-426-8 (ISBN)
Description
Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer. By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to Marketing. Her great marketing tips and advice will help you: write a successful marketing plan avoid making costly mistakes encourage good marketing practice at work use what you know to make your business grow devise effective marketing for today's market including how to use online resources Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started.
More details
Edition
Digital original
Language
English
Place of publication
Southam
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 225 mm
Width: 186 mm
Thickness: 15 mm
Weight
426 gr
ISBN-13
978-1-84078-426-8 (9781840784268)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Customers, competitors and all that jazz
A snapshot in time
The marketer's toolbox
Follow me... I have a plan!
King Pee (Products and Services)
Queen Pee (Pricing)
Prince Pee (Promotion)
Princess Pee (Place)
All the little Pees (Process, People)
Come closer, come closer
Online, On time!
Simply the best!
Heroes and Villains!
Resources
A snapshot in time
The marketer's toolbox
Follow me... I have a plan!
King Pee (Products and Services)
Queen Pee (Pricing)
Prince Pee (Promotion)
Princess Pee (Place)
All the little Pees (Process, People)
Come closer, come closer
Online, On time!
Simply the best!
Heroes and Villains!
Resources