Gen Z

Reviews / Votes

Luttrell and McGrath have collaborated again in a scholarly, sound, highly readable study of Gen Z. The theme of superheroes is masterfully woven into their description of the perceived and potential qualities of Gen Z-a very relevant theme in this age of superhero movies. Luttrell and McGrath portray Gen Z as tech-savvy and tech-dependent, with "supernatural" abilities to stand up to "supervillains" who would tear down or destroy society. They are also described as strong, powerful, and ready, willing, and anxious to fight for just causes. Gen Z is juxtaposed with previous generations, dating back to the "traditionalists" of the '50s and '60s, creating a sound historical and cultural perspective. Additionally, Luttrell and McGrath offer guidelines and warnings for those who will parent, educate, or employ members of Gen Z, as well as specific advice for Zoomers themselves. This well-presented study is worth an examination in all educational settings; it belongs in all academic libraries and many school libraries. * Library Journal * Luttrell and McGrath, who previously co-authored The Millennial Mindset (2015), now offer insight into Generation Z (or Gen Z). The book focuses on understanding Gen Z through the lens of common superhero tropes, such as double identities and fighting for just causes...[T]he book is useful in helping readers easily grasp and remember some of the salient features of Gen Z that could be useful for educators, marketers, or Gen-Zers seeking self-reflection. Recommended. General readers, undergraduates, and professionals. * Choice Reviews * Regina Luttrell and Karen McGrath offer a fascinating overview of the events and history that have defined each generation from the Silent generation to Generation-Z. Their thoughtful explanation details the unique values and societal conditions that shaped us since World War I but also examine the connective tissues and similarities between certain generations as well. Key issues like the difficulty of finding the truth, the lack of civil discourse, and the influence of technology are thoughtfully addressed. Gen-Z, The Superhero Generation is the most insightful book I have read on this generation yet. -- Andrea Coville, CEO Brodeur Partners and author of "Relevance: the Power to Change Minds and Behavior and Stay Ahead of the Competition" Every new generation comes of age with its own set of ideas about how to live and work. And older cohorts often look down on their youthful counterparts and treat them with impatience and disdain. Instead, they should listen, understand, and learn from them. That's the approach recommended by Regina Luttrell and Karen McGrath in this timely new book on Gen-Z, the 'Superhero' generation. Through research, observation, and in-depth analysis, the authors delve into the differences between the generations and how the culture and times of Gen-Z is shaping their values, motivations, and view of the world. Their explanation of why Gen-Z has superhero-like qualities is both creative and insightful. An essential read if you want to get a handle on who the future leaders will be and how they will use their 'superpowers' to achieve their goals. -- Martin Waxmen, MCM, president Martin Waxman Communications, LinkedIn Learning Instructor