Graphic Design
The New Basics
Published on 7. July 2015
Book
Hardback
264 pages
978-1-61689-325-5 (ISBN)
Description
"A longstanding excellent primer, in an equally excellent updated edition."-Print
Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.
Topics include:
* Color
* Texture
* Rhythm and balance
* Hierarchy
* Layers
* Grids
* And much more!
The new revised edition features new chapters on:
* Visualizing data
* Typography
* Modes of representation
* Gestalt principles
Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.
Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.
Topics include:
* Color
* Texture
* Rhythm and balance
* Hierarchy
* Layers
* Grids
* And much more!
The new revised edition features new chapters on:
* Visualizing data
* Typography
* Modes of representation
* Gestalt principles
Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.
More details
Edition
Revised and updated ed
Language
English
Place of publication
New York
United States
Dimensions
Height: 237 mm
Width: 207 mm
Thickness: 25 mm
Weight
1030 gr
ISBN-13
978-1-61689-325-5 (9781616893255)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
07/2015
Princeton Architectural Press
€36.99
Available for download
Person
Ellen Lupton is the author, coauthor, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007.