Globalization and Media
Global Village of Babel
2nd Edition
Published on 1. July 2015
Book
Hardback
212 pages
978-1-4422-4457-3 (ISBN)
Description
The fully updated second edition of this lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media has made the world progressively "smaller" as nations and cultures come into increasing contact. Decades ago Marshall McLuhan prophesied that media technology would transform the world into a "global village." Slowly, fitfully, his vision is being fulfilled.
The global village, however, is not the blissful utopia that McLuhan predicted. Nor, in a more modern formulation, is the world flat, with playing fields leveled and opportunities for all. Instead, Lule argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay, surveillance and violence. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, the author describes a global village of Babel-invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.
The global village, however, is not the blissful utopia that McLuhan predicted. Nor, in a more modern formulation, is the world flat, with playing fields leveled and opportunities for all. Instead, Lule argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay, surveillance and violence. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, the author describes a global village of Babel-invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.
Reviews / Votes
[I]t will certainly be pleasant reading for the general public, and there is a summary of facts and ideas widely known and debated in the scientific community. (Translated from French) * Communication * Very readable and wide-ranging in its scope and scale, the second edition of Jack Lule's book is an extremely useful resource for global media studies. A treat for students and teachers. -- Daya Thussu, University of WestminsterMore details
Series
Edition
Second Edition
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
Dimensions
Height: 236 mm
Width: 162 mm
Thickness: 20 mm
Weight
458 gr
ISBN-13
978-1-4422-4457-3 (9781442244573)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Jack Lule is professor and founding director of global studies and professor and chair of journalism and communication at Lehigh University.
Content
Preface
Acknowledgments
Chapter One: Introduction: Global Village of Babel
Wael Ghonim
Martin Luther
Oprah Winfrey
No Globalization without Media
Globalization and Media as Human Actions
Kevin Carter: Pulitzer Prize, Then Suicide
Premature Celebrations of Globalization
Marshall McLuhan and the Global Village
Babel
Global Village of Babel
Ken Banks: Poverty? There's an App for That
Lu Guang: Documenting the Human Condition
Chapter Two: Language and Metaphor: What We Talk about When We Talk about Globalization and Media
The Battle of Seattle
Globalization, Language, and Raymond Carver
-Ization and Its Discontents
Antiglobalization? Words Matter
Impermanence and Change: Anicca
When Did Globalization Begin?
Metaphors of Globalization
"Metaphors to Globalize By"
A Definition of Globalization
Chapter Three: The Role of Media in Globalization: A History
From Bongos to iPhones
Out of Africa-with Media
Technology and Social Change: The Debate
Evolution of Media and Globalization
Oral Communication
Script
The Printing Press
Electronic Media
Digital Media
Once Again: No Globalization without Media
Chapter Four: "The Rise of the Global Imaginary": The Global Village
The Blue Marble
Study of the Imaginary
The Global Imaginary: The World as Imagined Community
Global Imaginary to Global Village
Regaining Babel
The Technological Sublime
Lewis Mumford
The Pentagon of Power
Conclusion: A Global Village of Babel
Chapter Five: Media and Economic Globalization: Starving Children, Hannah Montana, Football, and the Bottom Billion
Nestle, Marketing, and an Infant Formula Controversy
How to Sell Shoes: From Cobblers to Nike
Media, Marketing, and Myth: "Just Do It"
Nestle: Just Don't Do It?
Media Oligopoly
Implications of Media Oligopoly: Is Big Bad?
"Global Village or Global Pillage"?
A Closer Look: The Walt Disney Company
Rupert Murdoch, News Corp., Fox, and Football
Time Warner: From Life to CNN to AOL
No Media, No Capitalism, No Globalization
No World News Tonight: The Demise of International Reporting
Ignoring the Bottom Billion and the Megacity
Mo Amin: A Spotlight on the Bottom Billion
Chapter Six: Media and Political Globalization: Killing Stories-and Journalists
Media and Politics in the Global Village
Killing Journalists: The World as War Zone
The Beheading of Daniel Pearl
UNESCO and Freedom of Expression
Killing Stories to Save Journalists
Killing Stories to Manufacture Consent
News and the Rationales for War in Iraq
Metaphors of War
Metaphors Can Kill
Facebook Revolution? Mohamed Bouazizi
New Media and Social Media in the Global Village
New Media, Malaysia, and the Case of Raja Petra
Chapter Seven: Media and Cultural Globalization: Cartoon Killings and Dismantled McDonald's
"Those Danish Cartoons"
Local Cartoons, Global Riots
Globalization and Culture: Three Possible Outcomes
Cultural Difference: McDonald's and "The Clash of Civilizations?
Cultural Convergence: McDonaldization or McWorld?
Cultural Hybridity: McCurry and Glocalization
Cultural Hybridity and Music: Omara Portuondo and Cuban Filin
Cultural Globalization and China: "The Great Firewall" and Tiananmen
The Daily (and Historical) Negotiation of Local and Global
Chapter Eight: Conclusion: The Globalization of False Promises
"Homo Homini Lupus"
Roshaneh Zafar: Media, Microfinance, and Women
Cell Phones: A Better World?
Cell Phones-and Slaughter: Coltan
Fulfilling the Promise of Globalization-and Media
Index
About the Author
Acknowledgments
Chapter One: Introduction: Global Village of Babel
Wael Ghonim
Martin Luther
Oprah Winfrey
No Globalization without Media
Globalization and Media as Human Actions
Kevin Carter: Pulitzer Prize, Then Suicide
Premature Celebrations of Globalization
Marshall McLuhan and the Global Village
Babel
Global Village of Babel
Ken Banks: Poverty? There's an App for That
Lu Guang: Documenting the Human Condition
Chapter Two: Language and Metaphor: What We Talk about When We Talk about Globalization and Media
The Battle of Seattle
Globalization, Language, and Raymond Carver
-Ization and Its Discontents
Antiglobalization? Words Matter
Impermanence and Change: Anicca
When Did Globalization Begin?
Metaphors of Globalization
"Metaphors to Globalize By"
A Definition of Globalization
Chapter Three: The Role of Media in Globalization: A History
From Bongos to iPhones
Out of Africa-with Media
Technology and Social Change: The Debate
Evolution of Media and Globalization
Oral Communication
Script
The Printing Press
Electronic Media
Digital Media
Once Again: No Globalization without Media
Chapter Four: "The Rise of the Global Imaginary": The Global Village
The Blue Marble
Study of the Imaginary
The Global Imaginary: The World as Imagined Community
Global Imaginary to Global Village
Regaining Babel
The Technological Sublime
Lewis Mumford
The Pentagon of Power
Conclusion: A Global Village of Babel
Chapter Five: Media and Economic Globalization: Starving Children, Hannah Montana, Football, and the Bottom Billion
Nestle, Marketing, and an Infant Formula Controversy
How to Sell Shoes: From Cobblers to Nike
Media, Marketing, and Myth: "Just Do It"
Nestle: Just Don't Do It?
Media Oligopoly
Implications of Media Oligopoly: Is Big Bad?
"Global Village or Global Pillage"?
A Closer Look: The Walt Disney Company
Rupert Murdoch, News Corp., Fox, and Football
Time Warner: From Life to CNN to AOL
No Media, No Capitalism, No Globalization
No World News Tonight: The Demise of International Reporting
Ignoring the Bottom Billion and the Megacity
Mo Amin: A Spotlight on the Bottom Billion
Chapter Six: Media and Political Globalization: Killing Stories-and Journalists
Media and Politics in the Global Village
Killing Journalists: The World as War Zone
The Beheading of Daniel Pearl
UNESCO and Freedom of Expression
Killing Stories to Save Journalists
Killing Stories to Manufacture Consent
News and the Rationales for War in Iraq
Metaphors of War
Metaphors Can Kill
Facebook Revolution? Mohamed Bouazizi
New Media and Social Media in the Global Village
New Media, Malaysia, and the Case of Raja Petra
Chapter Seven: Media and Cultural Globalization: Cartoon Killings and Dismantled McDonald's
"Those Danish Cartoons"
Local Cartoons, Global Riots
Globalization and Culture: Three Possible Outcomes
Cultural Difference: McDonald's and "The Clash of Civilizations?
Cultural Convergence: McDonaldization or McWorld?
Cultural Hybridity: McCurry and Glocalization
Cultural Hybridity and Music: Omara Portuondo and Cuban Filin
Cultural Globalization and China: "The Great Firewall" and Tiananmen
The Daily (and Historical) Negotiation of Local and Global
Chapter Eight: Conclusion: The Globalization of False Promises
"Homo Homini Lupus"
Roshaneh Zafar: Media, Microfinance, and Women
Cell Phones: A Better World?
Cell Phones-and Slaughter: Coltan
Fulfilling the Promise of Globalization-and Media
Index
About the Author