
Lukaszewski on Crisis Communication
What Your CEO Needs to Know About Reputation Risk and Crisis Management
James E. Lukaszewski(Author)
Kristen Noakes-Fry(Editor)
Rothstein Associates Inc. (Publisher)
Published on 18. March 2013
Book
Paperback/Softback
422 pages
978-1-931332-57-6 (ISBN)
Description
Designed for CEOs, boards, and senior executives in HR, risk management, and emergency response management.
Jim Lukaszewski was listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis.
THE book on crisis communication, aggregating Jim s four decades of crisis communication wisdom in a format easy to commit to memory - ready to use when, and hopefully before, you face a crisis. Jim's common-sense, field-tested approach helps guide executives in how to behave, what to say and do, and how to lead their organizations through a crisis situation especially during those first critical minutes.
His book fills the holes left by most crises texts: it explains how to manage victims, manage management, energize attorneys to cooperate and participate in the crises response process, and understand, and therefore reduce, the influence of the media (both traditional and social), activists, and antagonists. He focuses on a key element rarely dealt with in crisis management how NOT to create victims (who may publicly complain and sue), by managing people with compassion, fairness and honesty. In a crisis, Jim recommends 5 approaches: be positive; be compassionate; be transparent; apologize sincerely and with meaning; and settle quickly. These simple tenets are the most complex to execute because they run counter to many management cultures.
He shares a bounty of practical tools, tips, charts, checklists, forms, and templates, e.g., since he advises you to make all your statements positive, Jim lists scores of positive words and phrases; categorizes numerous crises by risk; lists the causes of victimization; and describes media behavior/attitudes and details the social and digital media tactics to manage them. And, since a recent study shows that only 60% of the companies surveyed had a crisis management plan, Jim offers ammunition to motivate management to prepare for crises.
More details
Language
English
Place of publication
Brookfield
United States
Product notice
Paperback (trade)
Illustrations
black & white illustrations
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 23 mm
Weight
608 gr
ISBN-13
978-1-931332-57-6 (9781931332576)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

James E. Lukaszewski
Lukaszewski on Crisis Communication
What Your CEO Needs to Know about Reputation Risk and Crisis Management
E-Book
10/2013
1st Edition
Rothstein Publishing
€30.99
Available for download