Technology and Innovation Management in New Technology-based Firms
Introducing the PockeTM Concept
1st Edition
Published in September 2004
Book
Paperback/Softback
246 pages
978-3-85743-610-9 (ISBN)
Description
Entrepreneurial firms have two efficient weapons with which to compete with
established competitors. On the one hand, they own unique,innovative
technologies or products, and on the other hand, they are able to react more
flexibly to customers¹ demands than larger, more powerful organizations.
Nevertheless, to establish a successful mature firm, certain requirements
have to be fulfilled during the growth process of a New Technology-Based Firm
(NTBF). First of all, it is essential to formulate and clarify the business
idea. The development from product concepts to finished products which will
be bought by the customer, the definition of the market and the development
of an operational organization are also important steps. Capitalizing on
entrepreneurial advantages requires a special technology and innovation
management approach, which can be found in the PockeTM (Pocket Technology
Management) a technology and innovation management system with minimal size
and adaptive composition.
The PockeTM consist of five key elements
including technology strategy, technology intelligence, technology
managementcontrol, cooperation and knowledge management which apply to a wide
range of companies and industrial sectors.This book is oriented towards the
management of NTBFs and technology based SMEs, as well as towards
consultants, researchers and students active in the interface between the
management of technology, innovation and entrepreneurship.
Martin Luggen has a scientific background and he has strengthened his knowledge in management science through his research activities at the ETH Center for Enterprise Science, Group of Technology and Innovation Management, at the ETH Zürich.The focus of his research was on the management of technology-based, entrepreneurial firms.
established competitors. On the one hand, they own unique,innovative
technologies or products, and on the other hand, they are able to react more
flexibly to customers¹ demands than larger, more powerful organizations.
Nevertheless, to establish a successful mature firm, certain requirements
have to be fulfilled during the growth process of a New Technology-Based Firm
(NTBF). First of all, it is essential to formulate and clarify the business
idea. The development from product concepts to finished products which will
be bought by the customer, the definition of the market and the development
of an operational organization are also important steps. Capitalizing on
entrepreneurial advantages requires a special technology and innovation
management approach, which can be found in the PockeTM (Pocket Technology
Management) a technology and innovation management system with minimal size
and adaptive composition.
The PockeTM consist of five key elements
including technology strategy, technology intelligence, technology
managementcontrol, cooperation and knowledge management which apply to a wide
range of companies and industrial sectors.This book is oriented towards the
management of NTBFs and technology based SMEs, as well as towards
consultants, researchers and students active in the interface between the
management of technology, innovation and entrepreneurship.
Martin Luggen has a scientific background and he has strengthened his knowledge in management science through his research activities at the ETH Center for Enterprise Science, Group of Technology and Innovation Management, at the ETH Zürich.The focus of his research was on the management of technology-based, entrepreneurial firms.