Business Policy
An Analytical Introduction
Blackwell Publishers
Published on 16. July 1987
Book
Paperback/Softback
200 pages
978-0-631-15546-1 (ISBN)
Description
This text provides an introduction to modern business policy. Recognizing that business policy is ultimately highly practical in nature, and that many (particularly undergraduate) students find the subject difficult due to its integrative approach requiring application of interdisciplinary business skills, the authors focus on developing analytical skills and understanding. After an introduction to strategy objectives and the strategy process, Part 2 covers stategic analysis, including environmental and internal appraisal, and financial analysis. Part 3 then discusses strategy formulation, including entry and recovery strategies, and strategic choice. Part 4 considers the crucial issue of strategy implementation, and the book finishes with a fully developed and analyzed case study of Hanson Trust.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
index
Dimensions
Height: 220 mm
Width: 140 mm
Weight
314 gr
ISBN-13
978-0-631-15546-1 (9780631155461)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Preface ; Part 1: Introducing Business Policy ; 1. An introduction to business policy 2. The strategy process 3. Strategic objectives ; Part 2: Analysing Company Strategy ; 4. Environmental analysis 5. Understanding industries and markets 6. Internal appraisal 7. Financial analysis ; Part 3: Formulating Company Strategy ; 8. Strategic direction 9. Strategies for recovery 10. Entry strategies 11. Strategic choice ; Part 4: Implementing Company Strategy ; 12. Implementing strategy ; Part 5: Case Study Analysis ; 13. Notes on case analysis 14. A case study - Hanson Trust 15. Example of strategic analysis - Hanson Trust ; Glossary of Terms ; Index