
Service Design
From Insight to Implementation
Rosenfeld Media (Publisher)
2nd Edition
Published on 21. October 2025
Book
Paperback/Softback
296 pages
978-1-959029-33-5 (ISBN)
Description
Over the past decade, service designers have played an essential role in creating comprehensive, customer-focused products and services. This updated edition of an industry classic highlights the practice's evolution and broadened impact in the business world. You’ll benefit from new frameworks, tools, and methods, and learn from fresh case studies that demonstrate the value of service design across service ecosystems.
Who Should Read This Book
This book is a practical and theoretical guide to service design for professionals across disciplines-including interaction, user experience, product, circular, systems, and human-centered design, as well as business strategists, managers, and change agents. It’s particularly useful for designers, strategists, managers, and educators.
Takeaways
If you’re new to service design, this book will help you:
Uncover the true meaning of service design.
Learn how services differ from products.
Prototype and measure services and journeys.
Make the case for return on investment to an organization with service design and deploy it in a business setting.
Show how to design with people, not for them.
Understand how to work across time and multiple touchpoints.
Understand the upcoming challenges facing service design.
More details
Edition
2nd ed.
Language
English
Place of publication
United States
Edition type
New edition
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 20 mm
Weight
643 gr
ISBN-13
978-1-959029-33-5 (9781959029335)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Lavrans Løvlie is also a founder of Livework, a pioneering service design company. In 2018 the Livework Oslo team joined PwC in Norway, where Lavrans today is a Partner leading their Innovation and Design Practice. He has a passion for service innovation, and works across sectors from finance, telco, and mobility to a broad range of public services from culture to healthcare. Lately, he has particularly engaged in solving complex public sector challenges through service design.