
Reinventing Fire
Bold Business Solutions for the New Energy Era
Amory B. Lovins(Author)
Chelsea Green Publishing Co
Published on 15. October 2011
Book
Hardback
352 pages
978-1-60358-371-8 (ISBN)
Description
Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future - it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race - not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual - without counting fossil fuels' huge hidden costs.
Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It's a story of astounding opportunities for creating the new energy era.
Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It's a story of astounding opportunities for creating the new energy era.
Reviews / Votes
Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies afor energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential of the coming energy revolution. -- President Bill Clinton This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful future by reimagining how we use and produce the lifeblood of civilization - energy in its myriad forms. -- Paul Hawken, author of Blessed Unrest and co-author of Natural CapitalismMore details
Language
English
Place of publication
White River Junction
United States
Illustrations
4-Color Illustrations Throughout
Dimensions
Height: 235 mm
Width: 190 mm
ISBN-13
978-1-60358-371-8 (9781603583718)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
10/2011
1st Edition
Rizzoli
€46.59
Available for download
Person
Amory Lovins, a consultant physicist, is among the world's leading experts on energy and its links with resources, security, develop ment and environment. He is the author of 30 books and co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy named him one of the 100 top global thinkers.