Analyzing Decision Making
Metric Conjoint Analysis
1st Edition
Published on 20. May 1988
Book
Paperback/Softback
96 pages
978-0-8039-2757-5 (ISBN)
Description
Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.
More details
Series
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 6 mm
Weight
135 gr
ISBN-13
978-0-8039-2757-5 (9780803927575)
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Schweitzer Classification
Content
Background Concepts and Theory
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models