Consumer Behavior
Concepts and Applications
David Loudon(Author)
McGraw-Hill Inc.,US (Publisher)
2nd Edition
Published on 1. January 1984
Book
Hardback
746 pages
978-0-07-038758-4 (ISBN)
More details
Edition
2nd ed.
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Illustrations
Illustrations
ISBN-13
978-0-07-038758-4 (9780070387584)
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Schweitzer Classification