Green by Design
Description
In a world where climate action often stalls at the policy level, this book spotlights how leading companies are stepping up to reduce CO² emissions and improve public health-through innovation, strategy, and bold leadership. From maritime decarbonization to biodegradable packaging and clean energy breakthroughs, these real-world case studies show how business can be a powerful force for environmental progress.
You'll discover how firms are using co-creation, agile thinking, and extreme innovation to tackle sustainability challenges head-on. The book also explores the economics of change-who pays, who benefits, and how performance-based models are reshaping accountability.
Whether you're a business leader, strategist, or simply curious about how companies are driving impact, this book offers fresh insights and practical takeaways for building a cleaner, healthier future.
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Persons
Peter Lorange (Switzerland) is Chairman of S. Ugelstad Invest, Norway, and Honorary President of IMD, Lausanne. Formerly President of IMD and BI Norwegian Business School, he has also taught at MIT Sloan and Wharton. He has authored over 30 books and 100 articles.
Sigvald Harryson (Sweden) is Founder and CEO of iKNOW-WHO, a firm specializing in cocreating extreme breakthroughs. He is also Founder and Chairman of iNNOVENTUM, a firm making emobility sustainable. After serving 6 years as Professor of Disruptive Innovation at HULT in San Francisco, he is now back in Europe with full focus on making sustainability profitable.
Karin Mugnaini (Switzerland) helps business leaders and their organizations to manage and achieve conflict resolution through challenging negotiations at Schranner Consulting AG. She was formerly Head of the International Alumni Association at IMD, Lausanne and President and COO of Lorange Network, a virtual learning and networking platform for top executives from the family business, family office, corporate and private investment spaces.
Content
Foreword by David Bach.- Part I Introduction: Introduction: From Problems to Progress: Corporations in the Fight Against Pollution and Unhealthy Practices.- Part II Methodology: From Chaos to Change: Assessing the Impact of Co-creation and Non-linear Thinking.- Silos or Synergy? The Case for Open Innovation versus Vertical Integration.- Adaptive, Agile, Impactful: The Future--Ready Leader.- Part III Limiting CO2 Emissions: Too Sweet to Fail: How Conservativism Undermines Co-Creation.- Growing Green: Tackling CO2 Emissions from Fertilizers.- Accelerating Change: How Accelleron Is Enabling Maritime Decarbonization Through Turbocharging, Fuel Injection, and Digital Technologies.- Navigating a Cleaner Future: Reducing Ocean Shipping's Carbon Footprint.- Beyond Fossil Fuels: The Rise of New Fuels.- Part IV Reducing Dangers to Health: tesa: Sticking Points in Sustainability and Innovation.- The Packaging Revolution: The Future of Degradable Packaging.- Beyond the Bottle: Biodegradable Sunscreen Saving Marine Life.- Innovation for Impact: The Quest for Affordable Materials and Better Health.- Part V Who Pays?.- The Great Brand Revolution: Harnessing Influence for Sustainability.- Pay for Results: The Power of Performance-Based Contracts.- Part VI Putting It All Together: Jotun A/S and Sustainability in Action.- LEGO: Small Pieces, Big Impact in Sustainability.- Shaping the Future: Key Takeaways for a Sustainable Tomorrow.