Analysis and Evaluation 2007/08
07/08 Edition
Published on 11. July 2007
Book
Paperback/Softback
288 pages
978-0-7506-8501-6 (ISBN)
Description
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time. Written specially for the Analysis and Evaluation module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
Reviews / Votes
"BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmes . they are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content" Pat Mani, CIMMore details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
Illustrated
Dimensions
Height: 210 mm
Width: 297 mm
ISBN-13
978-0-7506-8501-6 (9780750685016)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Introduction to analysis and evaluation; Evaluating performance: Marketing metrics; Brand Valuation; Auditing marketing activities; Evaluating performance: financial measures; Analysing the external environment; Ana.ysing hte internal Environment; Charcteristics of the global marketplace; Defining competitive advantage.