LOIS Logos
The Creative Punch of Big Idea Branding
1st Edition
Published on 7. September 2015
Book
204 pages
978-90-6369-399-2 (ISBN)
Description
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good.
George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, "catchy" brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product's virtues into a viewers' brain-and has the potential of bringing instantaneous success.
More details
Language
English
Place of publication
Amsterdam
Netherlands
Target group
Professional and scholarly
Product notice
Klappenbroschur
With flaps
Illustrations
durchgehend farbig illustriert
Dimensions
Height: 211 mm
Width: 147 mm
Thickness: 20 mm
Weight
526 gr
ISBN-13
978-90-6369-399-2 (9789063693992)
Schweitzer Classification
Person
George Lois is an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers.