Business Communication
Published on 1. February 2007
Book
Paperback/Softback
672 pages
978-0-324-54261-5 (ISBN)
Description
The new, cutting-edge BUSINESS COMMUNICATION, 7e helps take your communication skills to a higher level by combining up-to-date technology to enhance learning with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to instant messages, and everything in between.
More details
Edition
7th international ed
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 251 mm
Width: 201 mm
Thickness: 23 mm
Weight
1160 gr
ISBN-13
978-0-324-54261-5 (9780324542615)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joyce P. Logan | A. C. Krizan | Patricia Merrier
Communicating in Business
Book
05/2010
South-Western
€95.47
Article not available
Content
Part One: COMMUNICATION FUNDAMENTALS. 1. Business Communication Foundations. 2. Multicultural and Global Communication. 3. Technological, Legal, and Ethical Considerations. Part Two: EFFECTIVE COMMUNICATION DEVELOPMENT. 4. Principles of Business Communication. 5. Print and Electronic Messages. Part Three: CORRESPONDENCE APPLICATIONS. 6. Message Formats. 7. Positive, Neutral, and Social Business Messages. 8. Negative Messages. 9. Persuasive Messages. Part Four: WRITTEN REPORT APPLICATIONS. 10. Business Research and Report Writing. 11. Proposals, Business Plans, and Special Reports. 12. Visual Aids. Part Five: ORAL AND NONVERBAL COMMUNICATION. 13. Interpersonal Communication and Teamwork. 14. Listening and Nonverbal Messages. 15. Oral Communication Essentials. Part Six: EMPLOYMENT COMMUNICATION. 16. The Job Search and Resume. 17. Employment Communication and Interviewing.