The Advertising and Promotion Challenge
Vaguely Right or Precisely Wrong?
Published on 29. May 1986
Book
Hardback
192 pages
978-0-19-503702-9 (ISBN)
Description
Vaguely Right or Precisely Wrong? Too many executives have no idea how effective their advertising and promotion efforts really are. This book examines a variety of ways such efforts can be tested.
More details
Series
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.12tabs.
Dimensions
Height: 220 mm
Width: 140 mm
Weight
355 gr
ISBN-13
978-0-19-503702-9 (9780195037029)
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Schweitzer Classification