Building Design Strategy
Using Design to Achieve Key Business Objectives
Published on 27. November 2008
Book
Paperback/Softback
272 pages
978-1-58115-653-9 (ISBN)
Description
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 228 mm
Width: 157 mm
Thickness: 16 mm
Weight
431 gr
ISBN-13
978-1-58115-653-9 (9781581156539)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Thomas Lockwood is president of Design Management Institute, and an international authority on brand design and management.