
ISE Business and Administrative Communication
McGraw-Hill Education (Publisher)
12th Edition
Published on 8. November 2018
Book
Paperback/Softback
672 pages
978-1-260-28838-4 (ISBN)
Description
Business and Administrative Communication is flexible, specific, interesting, comprehensive, and up-to-date. The twelfth edition takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes.
Flexible
You choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they would arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations.
Specific
12e retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples.
Interesting
Anecdotes and examples from a variety of fields show business communication at work.
Comprehensive
12e covers international communication, communicating across cultures, ethics, collaborative writing, organisational cultures, visuals and data displays, technology, and more. Assignments allow students to practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments.
BAC Is Up-to-Date
The 12th edition of BAC incorporates the latest business communication research and cases.
Flexible
You choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they would arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations.
Specific
12e retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples.
Interesting
Anecdotes and examples from a variety of fields show business communication at work.
Comprehensive
12e covers international communication, communicating across cultures, ethics, collaborative writing, organisational cultures, visuals and data displays, technology, and more. Assignments allow students to practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments.
BAC Is Up-to-Date
The 12th edition of BAC incorporates the latest business communication research and cases.
More details
Edition
12th edition
Language
English
Place of publication
OH
United States
Target group
College/higher education
Weight
1179 gr
ISBN-13
978-1-260-28838-4 (9781260288384)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 199495, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABCs Journal of Business Communication. She received ABCs Outstanding Researcher Award in 1992 and ABCs Meada Gibbs Outstanding Teacher Award in 1998.
Jo Mackiewicz is a Professor of Rhetoric and ProfessionalCommunication at Iowa State University. Her research has been published in arange of journals, including Journal of Business and TechnicalCommunication, Technical Communication Quarterly, IEEE Transactions onProfessional Communication and the WAC Journal. With IsabelleThompson, she wrote Talk about Writing: The Tutoring Strategies ofExperienced Writing Center Tutors. She also wrote The Aboutness ofWriting Center Talk: A Corpus-Driven and Discourse Analysis and WritingCenter Talk over Time: A Mixed-Method Study. The latter won theInternational Writing Center Associations 2019 Outstanding Book award.
Donna S. Kienzler is a Professor Emeritus of English at IowaState University, where she taught in the Rhetoric and ProfessionalCommunication program. As the Director of Advanced Communication, she oversawmore than 120 sections of business and technical communication annually. Shewas also an Assistant Director of the universitys Center for Excellence inLearning and Teaching, where she taught classes, seminars, and workshops onpedagogy; directed graduate student programming; and directed the PreparingFuture Faculty program, a career-training program for graduate students andpostdoctoral fellows. Her research focused on pedagogy and ethics.
Jo Mackiewicz is a Professor of Rhetoric and ProfessionalCommunication at Iowa State University. Her research has been published in arange of journals, including Journal of Business and TechnicalCommunication, Technical Communication Quarterly, IEEE Transactions onProfessional Communication and the WAC Journal. With IsabelleThompson, she wrote Talk about Writing: The Tutoring Strategies ofExperienced Writing Center Tutors. She also wrote The Aboutness ofWriting Center Talk: A Corpus-Driven and Discourse Analysis and WritingCenter Talk over Time: A Mixed-Method Study. The latter won theInternational Writing Center Associations 2019 Outstanding Book award.
Donna S. Kienzler is a Professor Emeritus of English at IowaState University, where she taught in the Rhetoric and ProfessionalCommunication program. As the Director of Advanced Communication, she oversawmore than 120 sections of business and technical communication annually. Shewas also an Assistant Director of the universitys Center for Excellence inLearning and Teaching, where she taught classes, seminars, and workshops onpedagogy; directed graduate student programming; and directed the PreparingFuture Faculty program, a career-training program for graduate students andpostdoctoral fellows. Her research focused on pedagogy and ethics.
Content
Part 1: The Building Blocks of Effective Messages
1 Succeeding in Business Communication
2 Adapting Your Message to Your Audience
3 Building Goodwill
Part 2: The Communication Process
4 Planning, Composing, and Revising
5 Designing Documents
6 Communicating across Cultures
7 Working and Writing in Teams
Part 3: Basic Business Messages
8 Sharing Informative and Positive Messages with Appropriate Technology
9 Delivering Negative Messages
10 Crafting Persuasive Messages
Part 4: The Job Hunt
11 Developing Job Application Materials
12 Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Part 5: Proposals and Reports
13 Creating Visuals and Data Displays
14 Writing Proposals
15 Writing Reports
16 Making Oral Presentations
Appendices
A Formatting Letters and Email Messages
B Writing Correctly
1 Succeeding in Business Communication
2 Adapting Your Message to Your Audience
3 Building Goodwill
Part 2: The Communication Process
4 Planning, Composing, and Revising
5 Designing Documents
6 Communicating across Cultures
7 Working and Writing in Teams
Part 3: Basic Business Messages
8 Sharing Informative and Positive Messages with Appropriate Technology
9 Delivering Negative Messages
10 Crafting Persuasive Messages
Part 4: The Job Hunt
11 Developing Job Application Materials
12 Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Part 5: Proposals and Reports
13 Creating Visuals and Data Displays
14 Writing Proposals
15 Writing Reports
16 Making Oral Presentations
Appendices
A Formatting Letters and Email Messages
B Writing Correctly