Business & Administrative Communication with Grademax Passcard
7th Edition
Published on 16. June 2006
Book
Hardback
978-0-07-330970-5 (ISBN)
Description
This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings - the BComm Skill Booster, PowerWeb - round out the learning experience with Business and Administrative Communication
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 285 mm
Width: 224 mm
Thickness: 30 mm
Weight
1746 gr
ISBN-13
978-0-07-330970-5 (9780073309705)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 199495, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABCs Journal of Business Communication. She received ABCs Outstanding Researcher Award in 1992 and ABCs Meada Gibbs Outstanding Teacher Award in 1998.
Content
I. The Building Blocks of Effective MessagesChapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, and Revising Chapter 6. Designing Documents and ScreensII. Letters and MemosChapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive MessagesChapter 10. Sales, Fund-Raising, and Promotional MessagesIII. Interpersonal CommunicationChapter 11. Communicating Across CulturesChapter 12. Working and Writing in Groups IV. ReportsChapter 13. Planning, Proposing, and Researching Reports Chapter 14. Analyzing Information and Writing Reports Chapter 15. Using Graphs and Other Visuals Chapter 16. Making Oral Presentations V. Job HuntingChapter 17. Resumes Chapter 18. Job Application Letters Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers Appendixes A. Formats for Letters, Memos and E-Mail Messages B. Writing Correctly C. Making and Communicating MeaningD. Crafting Logical Arguments