Business Communication
McGraw Hill Higher Education (Publisher)
4th Edition
Published on 1. August 2008
Book
Paperback/Softback
604 pages
978-0-07-128024-2 (ISBN)
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 25 mm
Weight
1197 gr
ISBN-13
978-0-07-128024-2 (9780071280242)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.
Content
Unit 1 Building Blocks for Effective Messages 1. Business Communication, Management, and Success 2. Adapting Your Message to Your Audience 3. Communicating Across Cultures 4. Planning, Writing, and Revising 5. Designing Documents, Slides, and Screens Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages 9. Formats for Letters and Memos 10. Informative and Positive Messages 11. Negative Messages 12. Persuasive Messages 13. E-Mail Messages Unit 4 Polishing Your Writing 14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication 17. Listening 18. Working and Writing in Teams 19. Planning, Conducting, and Recording Meetings 20. Making Oral Presentations Unit 6 Research, Reports, and Visuals 21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information 23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting 26. Researching Jobs 27. Resumes 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers