Business Communication
Building Critical Skills with BComm GradeMax
3rd Edition
Published on 1. June 2006
Book
Paperback/Softback
585 pages
978-0-07-125949-1 (ISBN)
Description
A unique approach to a hands-on course, written by the same author of "Business and Administrative Communication", this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Singapore
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Illustrations
col. Illustrations
Dimensions
Height: 760 mm
Width: 170 mm
Thickness: 200 mm
Weight
1209 gr
ISBN-13
978-0-07-125949-1 (9780071259491)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.
Content
Unit 1 Building Blocks for Effective Messages 1. Business Communication, Management, and Success 2. Adapting Your Message to Your Audience 3. Communicating Across Cultures 4. Planning, Writing, and Revising 5. Designing Documents, Slides, and Screens Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages 9. Formats for Letters and Memos10. Informative and Positive Messages11. Negative Messages12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Resumes 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers