Business Communication
Building Critical Skills
Published in January 2001
Book
Paperback/Softback
978-0-07-118054-2 (ISBN)
Description
This text focuses on specific skills and provides flexibility for short courses and different teaching approaches in business communication. The text is founded in business communication fundamentals, but has a strong workplace activity orientation to help students connect what they learn to what they do or will do on the job. There are also letter and memo examples throughout the text so that students can see how correspondence should appear, with examples of good and bad messages to show common mistakes and how to correct them.
More details
Edition
International student edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
col. Illustrations
Dimensions
Height: 234 mm
Width: 156 mm
Weight
1090 gr
ISBN-13
978-0-07-118054-2 (9780071180542)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Kitty O. Locker | Stephen Kyo Kaczmarek
Business Communication: With PowerWeb and BComm Skill Booster
Building Critical Skills
Book
03/2003
2nd Edition
McGraw Hill Higher Education
€54.46
Article is exhausted; no reprint
Content
Unit 1. Building blocks for effective messages: business communication, management and success; adapting your message to your audience; communicating across cultures; planning, writing and revising; designing documents, slides and screens. Unit 2 Creating goodwill: you-attitude; positive emphasis; reader benefits. Unit 3 Letters, memos and e-mail messages: formats for letters, memos and e-mail messages; informative and positive messages; negative messages; persuasive messages; e-mail messages. Unit 4 Polishing your writing: editing for grammar and punctuation; choosing the right word; revising sentences and paragraphs. Unit 5 Interpersonal communication: listening; planning, conducting and recording messages; working and writing in teams; making oral presentations. Unit 6 Research, reports and visuals: proposals and progress reports; finding, analyzing and documenting information; short reports; long reports; using visuals. Unit 7 Job hunting: researching jobs; resumes; job application letters; job interviews; follow-up letters and calls and job offers.