Business Communication: Building Critical Skills
Building Critical Skills
Book
Hardback
978-0-07-230598-2 (ISBN)
Description
This text focuses on specific skills and provides flexibility for short courses and different teaching approaches in business communication. The text is founded in business communication fundamentals, but has a strong workplace activity orientation to help students connect what they learn to what they do or will do on the job. There are also letter and memo examples throughout the text so that students can see how correspondence should appear, with examples of good and bad messages to show common mistakes and how to correct them.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 19 mm
Weight
1070 gr
ISBN-13
978-0-07-230598-2 (9780072305982)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Unit 1. Building blocks for effective messages: business communication, management and success; adapting your message to your audience; communicating across cultures; planning, writing and revising; designing documents, slides and screens. Unit 2 Creating goodwill: you-attitude; positive emphasis; reader benefits. Unit 3 Letters, memos and e-mail messages; formats for letters, memos and e-mail messages; informative and positive messages; negative messages; persuasive messages; e-mail messages. Unit 4 Polishing your writing: editing for grammar and punctuation; choosing the right word; revising sentences and paragraphs. Unit 5 Interpersonal communication: listening; planning, conducting and recording messages; working and writing in teams; making oral presentations. Unit 6 research, reports and visuals: proposals and progress reports; finding, analyzing and documenting information; short reports; long reports; using visuals. Unit 7 Job hunting: researching jobs; resumes; job application letter; job interviews; follow-up letters and calls and job offers.