Business and Administrative Communication
6th Edition
Published on 1. May 2002
Book
Mixed media product
978-0-07-255134-1 (ISBN)
Description
This Sixth Edition of "Business and Administrative Communication" by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings - the BComm Skill Booster, PowerWeb, and the Toolbox CD-ROM - round out the learning experience with Business and Administrative Communication.
More details
Edition
6th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 281 mm
Width: 218 mm
Thickness: 27 mm
Weight
1723 gr
ISBN-13
978-0-07-255134-1 (9780072551341)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Kitty O. Locker
Business and Administrative Communication
Book
03/2005
7th Edition
McGraw Hill Higher Education
€58.17
Shipment within 15-20 days
Kitty O. Locker
Business and Administrative Communication
Book
12/2004
7th Edition
McGraw Hill Higher Education
€126.26
Article exhausted; check for reprint
Person
Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.
Content
I. The Building Blocks of Effective Messages Chapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, and Revising Chapter 6. Designing Documents and Screens II. Letters and Memos Chapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive Messages Chapter 10. Sales, Fund-Raising, and Promotional Messages III. Interpersonal Communication Chapter 11. Communicating Across Cultures Chapter 12. Working and Writing in Groups IV. Reports Chapter 13. Planning, Proposing, and Researching Reports Chapter 14. Analyzing Information and Writing Reports Chapter 15. Using Graphs and Other Visuals Chapter 16. Making Oral Presentations V. Job Hunting Chapter 17. Resumes Chapter 18. Job Application Letters Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers Appendixes A. Formats for Letters, Memos and E-Mail Messages B. Writing Correctly C. Making and Communicating Meaning D. Crafting Logical Arguments