
$100K Clients
How to Find Them, Coach Them, and Keep Them
Rich Litvin(Author)
Page Two Books, Inc. (Publisher)
Published on 1. May 2026
Book
Paperback/Softback
274 pages
978-1-77458-461-3 (ISBN)
Description
You don't get paid for your coaching. You get paid for your courage.
The courage to charge what elite clients expect to pay. The courage to walk away from clients who aren't ready. The courage to build a practice that looks nothing like what everyone else is doing.
Most coaches chase volume. They lower fees. They follow marketing trends. They wonder why they're exhausted and broke.
Rich Litvin has been coaching premium clients for 20 years-with no marketing, no social media strategy, and no "funnel." Just extraordinary clients who pay $100K or more and stay for years.
In $100K Clients, you'll learn:
- Why elite clients are easier to enroll than struggling ones
- How to position yourself so premium clients seek you out
- How to coach ultra-successful people who "don't need coaching"
- Why word-of-mouth is the ultimate competitive advantage
This isn't a book about tactics. It's about becoming the kind of coach that extraordinary people want to work with.
Rich Litvin is co-author of The Prosperous Coach (over 120,000 copies sold) and founder of 4PC, a mastermind for elite coaches.
More details
Language
English
Place of publication
BC
Canada
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 16 mm
Weight
390 gr
ISBN-13
978-1-77458-461-3 (9781774584613)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Rich Litvin is a trusted adviser to the ultra-successful. His private clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers overseeing billions - people who come to him with the questions they can't take anywhere else. His business runs entirely by invitation and referral. No marketing. No funnels. He co-authored The Prosperous Coach, which has sold more than 125,000 copies, and has written over 1,300 essays on influence, coaching, and the inner game of success. $100K Clients is his second book. After twenty years in California, he recently returned home to London.