Financial Promotion

The restriction on financial promotion was one of the key aspects of the new regime introduced in December 2001 by the Financial Services and Markets Act. The rules govern what may or may not be communicated about investments without the involvement of an "authorised person". The Government's stated aim was to create a system broadly similar to that it replaced, adjusted to take account of the changing media used for communications with simplification of the complex exemption rules where possible. The outcome, however, has not reflected the original intention, and the exemptions are more complex than ever. This book will explain the current rules and the latest guidance from the Financial Services Authority, to give an up-to-date picture of exactly what companies need to be aware of in order to negotiate this most important aspect of the legislation safely. In addition it also brings together and explains all the other issues and areas of concern to practitioners, including the Advertising Standards Authority Code, the Banking and Insurance Codes, e-commerce considerations and the impact of other jurisdictions.
A Practitioner's Guide to Financial Promotion is the only comprehensive source available to compliance officers and in-house counsel in financial institutions.