Analytics and Big Data for Accountants

Why is big data analytics one of the hottest business topics today? This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators.


Key topics covered include:





Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects

Relating data to return on investment, financial values, and executive decision making

Data sources including surveys, interviews, customer satisfaction, engagement, and operational data

Visualizing and presenting complex results