How to Hook a Whale
Secrets of Selling to the Ultra High Net Worth
Will be published approx. on 15. March 2022
Book
Hardback
208 pages
978-981-5009-11-8 (ISBN)
Description
What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth - and ultra-demanding - customers are happy... and Marcus has that in spades. Follow this no-holds-barred guide and win big at work - and in life!
More details
Language
English
Place of publication
Singapore
Singapore
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 224 mm
Width: 145 mm
Thickness: 24 mm
Weight
364 gr
ISBN-13
978-981-5009-11-8 (9789815009118)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2021
Marshall Cavendish International
€18.49
Available for download
Person
Marcus Lim has spent over a decade as a host and marketer at several of the largest casino and resort chains in the world, rising to the position of President of International Marketing for South Asia. He has successfully marketed gaming resorts and first-class entertainment to a clientele worth billions of dollars. An entrepreneur at heart, Marcus has headed his own companies in defence, business consultation and sea sports. In addition, he holds an MBA from Singapore Management University.