Managing the Message

The health service is under intense press and public scrutiny and anyone with clinical or administrative responsibility should be a confident and effective communicator. Written in everyday language this book cuts out the hype associated with the world of communications to provide a practical approach to communicating effectively with the media staff patients and other key stakeholders. With thought-provoking information and a wealth of practical exercises hazard warnings and top tips Managing the Message inspires and enables readers to ensure their organisation's messages are heard and understood clearly. It covers everything from newsletters and noticeboards to PowerPoint demonstrations and the Internet. Communications is at the very heart of human relations and corporate success. Whether you are responsible for communications in a large hospital a primary care group or a local community service this book will help you make sure you manage your messages and make them work for you.