The Export of Meaning
Cross-Cultural Readings of Dallas
2nd Edition
Published on 11. November 1993
Book
Paperback/Softback
200 pages
978-0-7456-1295-9 (ISBN)
Description
In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.
Reviews / Votes
'This is an important book that thoroughly deserves the attention it will no doubt get from media scholars in many countries ... The authors ... deserve, above all, our admiration for making a major contribution to furthering our understanding not only of cultural imperialism but of the fundamental processes of media consumption.' Journal of Communication'... A new edition of the provocative 1990 book by veteran international communication scholar Elihu Katz and his colleague Tamar Liebes.' Media Information Australia
More details
Edition
2nd Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 228 mm
Width: 151 mm
Thickness: 20 mm
Weight
282 gr
ISBN-13
978-0-7456-1295-9 (9780745612959)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Tamar Liebes is Lecturer in Communication at the Hebrew University of Jerusalem and was formerly a radio producer at the Israel Broadcasting Authority. Elihu Katz is Professor at the Annenburg School of Communication, University of Pennsylvania, Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem, and Scientific Director of the Israel Institute of Applied Social Research.
Content
Introduction to the 1993 Edition. Preface.
1. On Viewing Dallas Overseas: Introduction to the Study.
2. Reading Television: Television as Text and Viewers as Decoders.
3. The Research Design.
4. One Moroccan Group: A Transcipt and Commentary.
5. Cultural Differences in the Retelling of an Episode.
6. Mutual Aid in the Decoding of Dallas. .
7. Referential Reading.
8. Critical Reading.
9. Neither Here Nor There: Why Dallas Failed in Japan (with Sumiko Iwao).
10. Dallas and Genesis: Primordiality and Seriality in Popular Culture.
11. Dallas as an Educational Game.
Appendix One.
Appendix Two.
Appendix Three.
Notes.
References.
Name Index.
Subject Index.
1. On Viewing Dallas Overseas: Introduction to the Study.
2. Reading Television: Television as Text and Viewers as Decoders.
3. The Research Design.
4. One Moroccan Group: A Transcipt and Commentary.
5. Cultural Differences in the Retelling of an Episode.
6. Mutual Aid in the Decoding of Dallas. .
7. Referential Reading.
8. Critical Reading.
9. Neither Here Nor There: Why Dallas Failed in Japan (with Sumiko Iwao).
10. Dallas and Genesis: Primordiality and Seriality in Popular Culture.
11. Dallas as an Educational Game.
Appendix One.
Appendix Two.
Appendix Three.
Notes.
References.
Name Index.
Subject Index.