Micrososft Site Server 3.0 Commerce Edition
An E-Commerce Solution
Published on 13. January 2000
Book
Paperback/Softback
252 pages
978-0-13-085082-9 (ISBN)
Description
The most up-to-date and complete hands-on guide to deploying and managing e-commerce sites with Microsoft Site Server 3.0, Commerce Edition. Start with a practical introduction to Microsoft Site Server 3 and its components, including Commerce Server, Ad Server, Certificate Server, Content Management, deployment, personalization, search, and analysis. Understand the anatomy of a Commerce Server web site. Next, walk through implementing a basic site with the Commerce Site Builder Wizard -- and customize your site with your own departments, products, attributes and promotions. Next, build an efficient order processing pipeline; and learn how to incorporate advertising on your site. Master Commerce Server site administration, including controlling access and site security, managing departments, adding and removing products, changing price promotions, and more. Implement secure transaction processing with Certificate Server encryption and digital certificates; send email purchase confirmations; and more.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 235 mm
Width: 177 mm
Thickness: 17 mm
Weight
510 gr
ISBN-13
978-0-13-085082-9 (9780130850829)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
David Libertone is a Windows NT trainer for UCI Software Training Centers, Inc., and author of Windows NT Cluster Server Guidebook (Prentice Hall PTR).
Andrew Scoppa is now a trainer for UCI Software Training Centers, Inc.
Andrew Scoppa is now a trainer for UCI Software Training Centers, Inc.
Content
1. What Is Electronic Commerce?
Basics of E-commerce. Advertising and Marketing. Sale of Goods. Payment Processing. Order Fulfillment and Delivery. Types of E-commerce Solutions.
2. Introducing Microsoft Commerce Server.
Active Server Pages. Site Server Components. Content Management. Content Deployment. Personalization. Search. Analysis. Microsoft Site Server, Commerce Edition Components. Ad Server. Certificate Server. Commerce Server Objects.
3. Anatomy of a Commerce Server Web Site.
The Volcano Coffee Company Web Site. The global.asa File. The Registration Process. The default.asp File. The shop.asp File. The welcome_lookup.asp File. The xt_shopper_lookup.asp File. The welcome_new.asp File. The xt_shopper_new.asp File. The Shopping Process. The main.asp File. The product.asp File. The xt_orderform_additem.asp File. The basket.asp File. The xt_orderform_clearitems.asp File. The Purchasing Process. The checkout_ship.asp File. The confirmed.asp File. The receipt_view.asp File.
4. The Basics of Implementing a Custom Commerce Server Site.
Creating the Commerce Server Site. The Site Foundation Wizard. Commerce Site Builder Wizard. Customizing the Commerce Site. Tailoring What the Customer Sees. Modifying the Site. Tuning the Site Functionality.
5. The Order Processing Pipeline.
Relevant Terminology. The Pipeline Editor. Creating a Pipeline with Templates. Creating a Custom Pipeline. More on Components. Required Components.
6. Incorporating Advertising with Ad Server.
Ad Server Features. An Advertising Scenario. Modifications to the global.asa File. Displaying the Ad. Ad Manager. Adding an Advertising Customer. Adding an Advertising Campaign. Adding a Campaign Item. Campaign Item Properties. Campaign Item Ad Types. Configuring Campaign Targets. Users and Ad Histories. Other Uses for Tags. Ad Server Object Reference. Example: Using Ad Server to Display Ads.
7. Administering a Commerce Server Web Site.
Server Administration. The MMC Interface. Managing the Commerce Server Site with MMC. The Web Administrative Interface. Command-line Interface. Commerce Site Management. Managing Departments. Managing Products. Managing Promotions.
8. Implementing Secure Transaction Processing with Certificate Server.
What Is a Secure Transaction? Encryption. Digital Signatures. Digital Envelopes. Digital Certificates and Certificate Authorities. Managing Certificates with Commerce Server. Creating a Certificate Request. Performing Secure Transactions with Commerce Server. Step. Write a Digital Signature. Step. Encrypt the Data. Step. Decrypt the Data. Step. Verify the Digital Signature.
Index.
Basics of E-commerce. Advertising and Marketing. Sale of Goods. Payment Processing. Order Fulfillment and Delivery. Types of E-commerce Solutions.
2. Introducing Microsoft Commerce Server.
Active Server Pages. Site Server Components. Content Management. Content Deployment. Personalization. Search. Analysis. Microsoft Site Server, Commerce Edition Components. Ad Server. Certificate Server. Commerce Server Objects.
3. Anatomy of a Commerce Server Web Site.
The Volcano Coffee Company Web Site. The global.asa File. The Registration Process. The default.asp File. The shop.asp File. The welcome_lookup.asp File. The xt_shopper_lookup.asp File. The welcome_new.asp File. The xt_shopper_new.asp File. The Shopping Process. The main.asp File. The product.asp File. The xt_orderform_additem.asp File. The basket.asp File. The xt_orderform_clearitems.asp File. The Purchasing Process. The checkout_ship.asp File. The confirmed.asp File. The receipt_view.asp File.
4. The Basics of Implementing a Custom Commerce Server Site.
Creating the Commerce Server Site. The Site Foundation Wizard. Commerce Site Builder Wizard. Customizing the Commerce Site. Tailoring What the Customer Sees. Modifying the Site. Tuning the Site Functionality.
5. The Order Processing Pipeline.
Relevant Terminology. The Pipeline Editor. Creating a Pipeline with Templates. Creating a Custom Pipeline. More on Components. Required Components.
6. Incorporating Advertising with Ad Server.
Ad Server Features. An Advertising Scenario. Modifications to the global.asa File. Displaying the Ad. Ad Manager. Adding an Advertising Customer. Adding an Advertising Campaign. Adding a Campaign Item. Campaign Item Properties. Campaign Item Ad Types. Configuring Campaign Targets. Users and Ad Histories. Other Uses for Tags. Ad Server Object Reference. Example: Using Ad Server to Display Ads.
7. Administering a Commerce Server Web Site.
Server Administration. The MMC Interface. Managing the Commerce Server Site with MMC. The Web Administrative Interface. Command-line Interface. Commerce Site Management. Managing Departments. Managing Products. Managing Promotions.
8. Implementing Secure Transaction Processing with Certificate Server.
What Is a Secure Transaction? Encryption. Digital Signatures. Digital Envelopes. Digital Certificates and Certificate Authorities. Managing Certificates with Commerce Server. Creating a Certificate Request. Performing Secure Transactions with Commerce Server. Step. Write a Digital Signature. Step. Encrypt the Data. Step. Decrypt the Data. Step. Verify the Digital Signature.
Index.